Target, Walmart, and Amazon are not only popular retailers; their websites serve as valuable resources. These sites are visited daily by thousands of people who want to read customer reviews and research products. These big stores are often used as search engines when other sites don’t provide enough information to help shoppers make informed decisions.
Online store branding and marketing are incomplete without product reviews.
These reviews help build trust and loyalty and usually describe what makes your products stand out from the rest.
Today, we will discuss how customer reviews can help increase your store’s sales and how to convince them to leave more. Continue reading to learn more.
Your store can benefit from reviews in several ways.
A smart consumer will almost never buy a product without understanding how it works for them. To make the crucial decision, they read all the pros and cons to decide if it’s worth the risk.
Reviews can have a positive impact on your customers’ confidence. A shopper is more likely to trust you if they have more reviews.
Online reviews can also help increase a store’s visibility. There are so many platforms that provide online reviews for customers like, Trust pilot, Site Jabber, Reviews.io and many other platforms provide online reviews on their platform. Reviews can be helpful in helping pages to be found by search engines using unique keywords since they include customer feedback.
Customers can also share reviews on social media, which will increase exposure for your brand and the products.
You can also use reviews to help you understand your products better. Although you can spend hours with a product, customers are likely to notice things that you didn’t. Your customers may give you amazing feedback and ideas for improvement and marketing ideas.
It’s not easy to get customer reviews if your product isn’t going viral or seen on Shark Tank. However, there are many easy and inexpensive ways to get customers to share their opinions about the products they have purchased.
Let’s get started.
Ask your customers directly to get started.
Asking customers for reviews on items they have bought or own is the best way to get them to do so. It’s not that customers aren’t interested in leaving reviews, but often they don’t remember.
Ask customers who purchased products from you to review your service about a week after receiving them. If possible, ask for feedback later if they aren’t likely to use your products immediately.
These are the two most common methods. The Follow-Ups extension for WooCommerce allows you to automate this via emails with as many configurations as possible.
The review process should be easy.
Do not send customers to review forms that have too many fields. A name, email address, rating, and review are required.
You may ask customers to create a title or headline and provide a general location (such as a town and state) if you feel it is necessary. Upload functions that have been tested on all devices are a good option if you want customers to upload images and videos.
Customers will leave more reviews if they can submit them easily.
Incentives can be a great way for people to share information. You can either add rewards for reviews to an existing reward program or create new incentives for reviewers.
You can call up any product at Adagio Teas to see hundreds or even thousands of reviews. Customers are awarded five loyalty points per review.
You can offer many other incentives, even if your rewards program is not available.
Contest entries (see below)
Coupons — For example, you might offer a 10% discount on their next order
Discounts — Similar to the previous, you can get an instant $5 discount by reviewing the product. This is possible with the appropriately-named Review for Discount Extension
Gift certificates are likely to be restricted to reviewers who submit detailed, video-accompanied reviews or who submit multiple reviews within a given time period.
Although the incentive type should not be the same for all stores, it is possible to increase your chances of getting reviews by using incentives.
In return for feedback, you can offer contest entries.
Customers love the chance to win something. It doesn’t necessarily have to be a car. Instead, draw for something simpler, such as a store gift card or a popular low-priced product.
These are some of the most popular giveaway ideas:
- Gift certificates for stores
- Exclusive accessories made specifically for your store’s giveaways
- Popular store products
- Gift vouchers to restaurants or coffee chains
- One-of-a-kind or limited edition item
Do you want to entice reviewers more effectively? Allow entries to be carried over to multiple drawings to have a better chance of winning.
Ask for photos or to reuse photos.
People love taking pictures of everything. Pictures and videos tell a better story about product reviews than text-only ones.
The ability to upload videos and images can help increase your chances of getting a review. People love to share media, especially when passionate about a product.
If customers don’t share many photos on your store’s website, you can ask permission to repurpose images you find on social media (such as Instagram and Twitter) for a review. This is a great way to show your customers that you care about their products.
Tip: Ask the right questions
Asking for reviews is a good idea. It’s not enough to ask customers if they liked the product. It’s important to find out how your customers use it (explanation and photo, video), who they recommend it to, and if they feel the product has made a difference in their lives.
Although you may want to keep the review forms as brief as possible, it is important to consider all information that others might need in order to make an informed buying decision. Fashion stores may ask whether a product is true to size. An amateur or professional reviewer can be a benefit to a photography shop.
It is possible to get a more honest review by asking the right questions. Buyers of certain products may also be interested in reporting how the product worked or fit their needs.
How to deal with incoming reviews
Trust and loyalty can be built by handling reviews well. This can help the site get more reviews because people will be able to tell if someone is listening.
Here are some tips for working with reviews.
Moderate your reviews frequently.
You can plan to review your reviews at least once a day. Or, you can use notifications to be notified whenever a review has been submitted. To keep things moving, moderate reviews and approve or reject them as many times as possible.
Customers can become frustrated when they spend the time to write a review, and it isn’t read. Customers will sometimes rewrite reviews and submit them again, feeling lost.
Pay attention to reviews.
You can apologize for any mistakes and clarify information. Customers are also owed a sincere thank you for their feedback. While you don’t have to reply to every review, it is important to take the time and show your care.
You can still respond to a customer privately by publishing a reply that says you are contacting them via email or telephone. This will show shoppers that you are serious about solving problems, which can boost their confidence.
Do not sweat the little things.
People will complain about things, sometimes silly or strange. These reviews can bring down the average, but more positive reviews will balance it out. You can publish all levels of reviews to show that you are honest.
If a review is inaccurate, refers to another product, or is abusive, it’s better just to let it go.
Accept the process and sell more products.
It is an important part of online business that customers leave reviews. These steps will convince customers that you are trustworthy and offer great products. These steps can inspire customers to leave feedback about your products.
Is your store currently allowing customers to review products? What are your steps to encourage customers and shoppers to share their opinions with others? Comment below.